Hispanic radio today

Apr 2, 2012

hispanicradio2011
Arbitron's "Hispanic Radio Today 2011," offers a detailed look at the radio listening habits and consumer insight among U.S. Hispanics, who now number 49.1 million people, or 16 percent of the U.S. population.

This new edition of the annual report reviews 16 formats, including 10 Spanish-language choices and six English-language formats.

According to the report, “Radio's reach among both English-dominant and Spanish-dominant listeners sits between 95 percent and 96 percent -- a slight uptick from HISPANIC RADIO TODAY 2010.”

Arbitron reports that radio reached Hispanic men and women equally strong, attracting 97 percent of Hispanic men 35-54 and of women 35-44. Radio continues to be a 'weekend warrior' with Hispanic men and women, attracting an average 85 percent of men 25-54 and 84 percent of women 25-54 -- higher than any weekday time period. Hispanic radio consumption continued to be fueled by out-of-home listening, displaying the medium's power of portability.

Source: Arbitron, Hispanic Radio Today 2011 Released By Arbitron, November 14, 2011.


By Myriam Grajales-Hall
Author - Communications Manager
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